Boston Real Estate Broker Charlie Ring offers market knowledge and expertise
By Kellie Innes
When it comes to his clients, Charlie Ring promises to be with them from beginning to end when either buying or selling homes. In his over 20 years of experience with Coldwell Banker, he’s molded his approach to be very consultative and detail-driven.
From the time Charlie learns about a property coming to market, to the moment his buyer walks through the door, he is performing a series of analytics on the unit, the building and the neighborhood. He and his team want to make sure that their clients know as much as possible about the lifestyle and the investment they are making.
“I try to tailor this experience so someone feels the thrill of shopping for their next home, but also feels well-informed about the property,” he says. “My sellers and I collaborate to make sure a buyer’s tour through the home is choreographed and smooth.”
While making each step of the process as seamless as possible certainly calls for a lot of hard work, it helps that Charlie has spent most of his years in real estate focused on the same neighborhoods. Working almost exclusively in what he considers to be the core historic areas of Boston—the neighborhoods of Back Bay, Beacon Hill and South End—have allowed Ring to focus on marketing a particular New England charm.
“People are coming from a lot of different cities and countries and relocating here, taking new jobs here, downsizing here,” he says. “They want that authentic Boston experience and we’re willing to work hard to get that for them.”
Take, for example, his new $3.5 million listing on 20 Gloucester Street, overlooking the Commonwealth Avenue mall. The boutique building holds only six units, with this particular one being on the fourth floor with just under 2,000 square feet, a lot of natural light, and private parking. Ring knows that the appeal of this apartment is the view over the tree canopy, so he restaged the living room to draw clients towards the windows.
“I want clients to walk right over and become obsessed with this view and this unit,” Ring says. “The draw is really that buyers get it all here: the intersection of historic charm, modern conveniences, an iconic view, and nicely renovated finishes.”
Ring’s expertise and specialization make him an exciting and reliable broker amid a changing market. With a continued shortage of inventory and a changing clientele, Ring has noticed that there is not a lot of tolerance for compromising. The buyer population comes into the process feeling confident with what they want and will move quickly to get it once they find it.
“As the inventory and the market continues to be tight, remaining an expert in the market you specialize in is very important,” Ring says. “Key, also, is maintaining our strong relationships among the network of brokers in Boston.”
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