The Human Touch

For Eric Glassoff, one of the best parts of real estate is buying and selling in the same place where he lives. Having grown up around Boston, he’s an expert in his field, with knowledge of all the unique aspects of what makes each suburb or neighborhood tick.

“When you live here, you get it more than any other realtor,” Glassoff says. “I’m a living testimonial.”

Now a longtime resident of Brookline, Glassoff brings a wealth of knowledge of the area and its surrounding towns. He calls it his dream place to live and start a family. Brookline appealed to him because of its excellent school system, close location to all Boston offers, and beautiful parks and restaurants.

“I’ve lived the life of Brookline,” Glassoff says. “It’s one of those rare places, a true hybrid.”

Brookline and nearby Newton comprise around 60-70% of Glassoff’s total listings. One successfully sold home was 37 Colbourne Cresent in Brookline, a $3.2 million Georgian-style house. With its tall ceilings and picturesque period details, the elegant property is great for entertaining. While the house might look like it’s from another era, it’s been revitalized with updated appliances and modern touches, such as the basketball court. “There’s was a certain charm to this one,” Glassoff says.

Another of his recent listings was even closer to home: 20 Webster St. Known as the Webster Place Condominiums, Glassoff has listed over 50 individual condos at this property that boast spacious floorplans, central air conditioning, in-unit laundry, private storage, garage parking, a full-time concierge, an in-ground swimming pool, a gym, and several outdoor spaces.

Glassoff’s marketing strategy for all his properties is simple yet effective: social media, postcards, and word-of-mouth. Most of his clients have found him because they heard about his work from past clients, neighbors, friends, or coworkers. Glassoff is sought after because of his market knowledge, responsiveness, and ability to prioritize each buyer and seller.

“I try to emphasize a personal touch with each client,” Glassoff shares. “I make them feel like they’re the only client.”

This reflects the impact Glassoff has made in the real estate field. In his first year in the business, 2002, he sold eight houses. Now, 22 years later, he averages selling around 30-40 properties yearly. He partially credits his success to his early career in tech, where he dabbled in sales experience, obtained an MBA from Babson, and even had a stint as a former mortgage broker. However, his innate quality of being a people person is underneath it all.

“I take a humanistic approach to real estate where it’s about more than just the property,” Glassoff says. “I find something fascinating in each person.”